5 good reads: on meetings


[I’m Reading] The Community Manager’s Checklist for a Smooth Product Launch

This list of community manager responsibilities for a product launch overlaps considerably with what a strong product marketing manager would do in tandem with support from comms, customer relations, and analytics – which reflects that it was written by someone working at a startup in a resource-constrained environment.

None of which detracts from the utility of the list itself, summarized below:

  • Update your art and messaging on all social media platforms
  • Publish a comprehensive blog post with all the information that your users, journalists and
  • other interested parties need
  • Respond to any and all Tweets, comments or emails in *real time*
  • Embed yourself in all areas of your company so you are functionally able to answer any and all questions
    Report back to your team

Hypnagogic creativity, or why your best ideas hit when you’re falling alseep

Every now and then, I find a book that I want everyone I know to read. The last time this happened, I bought a half-dozen or so copies of Michael Pollan’s eminently readable “Food Rules” and gave one each to friends and family.

This time round, it’s Anne Miller’s “How to get your ideas adopted (and change the world)“, which I’ve bought now for a few people and recommended to several more.

A tweet by Danielle Baiz – a Miami-born, Trinidad-based, copywriter – prompted me to go back to one of my favourite sections of Miller’s book, on “accessing hypnagogic creativity”:

The transition between wakefulness and sleep is also a very productive time [for idea generation]. Many great creative individuals deliberately use the hypnagogic state (falling asleep) and hypnopompic state (waking from sleep) to generate ideas…

…This state is very productive. This is because when we are dreaming we make strange associations and connections between things, probably as part of the process or learning and memory. It can very often produce new creative insights, but normally the chemical noradrenaline is produced to stop us remembering them and getting confused with reality. In the hypnagogic and hypnopompic state, however, we are still dreaming, but the brain has stopped producing noradrenaline so we can remember the results.

Source: Anne Miller, “How to get your ideas adopted (and change the world)“, page 52 (paperback edition)

Miller reiterates the well-worn advice that you should always have a pencil and paper (or laptop, or smartphone) next to the bed, the better to sieze on those moments of “sleepy creativity”.

Crucially, she adds:

If you wake in the nght with an idea, jot it down, but, unless you want a sleepless and productive night, do not try to work on it analytically until the morning.

Source: Miller, “How to get your ideas adopted (and change the world)“, page 53 (paperback edition)

Sweet dreams.

You’re most creative when you’re at your groggiest – Research Digest
How to use the Hypnagogic for Creative Problem Solving – Jeff Warren