[I’m Reading] ‘Online, each story is at best its own magazine, sent out to find its own temporary audience’

Excellent piece written by Ben Smith and published on Medium: Online, each story is at best its own magazine, sent out to find its own temporary audience. One article may absorb people who subscribe, or would once have subscribed, to Foreign Affairs; another might absorb devotees of Wired or Men’s Health or Glamour. The author […]

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"Companies like Demand Media were created to game search — to take what people are genuinely…"

“Companies like Demand Media were created to game search — to take what people are genuinely interested in, and then exploit those interests to get undeserved traffic and ad revenues. Gaming social media, by contrast, is much harder: people tend no…

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‘The popular social blogging site Tumblr is hiring writers and editors to cover the world of Tumblr’

So meta my head imploded: Chris Mohney, a senior vice president for content at BlackBook Media, will be the site’s editor in chief. Jessica Bennett, a senior writer and editor at Newsweek and The Daily Beast, will be the executive editor and, she said, a kind of Tumblr correspondent. “Basically, if Tumblr were a city […]

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‘iPad magazine content shouldn’t look like scanned printed-magazine pages’

I’ve been binge-reading my way through my (scary) backlog of Instapaper’d articles and RSS feeds. Deciding to read, as it were. More on that concept in the next Galavant Times. Meanwhile, this quote from a longer digression on advertising-in-stuff-you’ve-already-paid-for (Double-Dipping) by Marco Arment struck me:  On the iPad, I find that the magazine-like layouts get […]

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