[I’m Reading] The Community Manager’s Checklist for a Smooth Product Launch

This list of community manager responsibilities for a product launch overlaps considerably with what a strong product marketing manager would do in tandem with support from comms, customer relations, and analytics – which reflects that it was written by someone working at a startup in a resource-constrained environment.

None of which detracts from the utility of the list itself, summarized below:

  • Update your art and messaging on all social media platforms
  • Publish a comprehensive blog post with all the information that your users, journalists and
  • other interested parties need
  • Respond to any and all Tweets, comments or emails in *real time*
  • Embed yourself in all areas of your company so you are functionally able to answer any and all questions
    Report back to your team

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