Add this theme to the list of blog-posts-in-my-brain.
In short, “sharing” has become a lot easier and a lot more efficient, but “being shared with” has become much more time-consuming, demanding, and inefficient (especially if we don’t ignore most of our friends most of the time). Given this, expecting our friends to keep up with our social media content isn’t expecting them to meet us halfway; it’s asking them to take on the lion’s share of staying in touch with us. Our jobs (in this role) have gotten easier; our friends’ jobs have gotten harder.
There’s a blog post in my brain about the difference between your company and your product, and this tremendous deck by Zach Holman articulates a lot of what I’ve been thinking:
“A great product [is] the byproduct of the environment you build at your company. This environment may actually be harder to build than the product itself, but you’ll be left with a better everything by the end of it.”
Extra nerd points for the production footnote, Zach.
There is so, so much wrong with this:
And if really want your head to spin, think about this: according to a friend in retailing, the average Facebook woman updates her relationship status to “Engaged” within two hours of the guy actually proposing…so Facebook sells that relationship status information to retailers who have bridal registries.
Source: Is Facebook Killing Google? No, But…
H/T @moorehn and @mickwe