[SQAS] Mobile + email = are we really ready for this?
Posts labelled [SQAS] (as in Stats, Quotes, Anecdotes, Snippets) will feature nuggets of information and insight. These are the kinds of things I save in Evernote
because I’m a digital hoarder because they make for great bullet points in presentations and quality soundbites.
The numbers are in, and they are clear: a majority of emails are being opened on mobile devices vs desktop. Here’s the latest snapshot from ReturnPath on email traffic over the December holiday season, based on an analysis of more than 1bn emails: