This, from a piece that’s mostly about Ampp3d’s approach to data journalism, jumped out at me (emphasis mine):
We all understand what data journalism from a broadsheet looks like, and it is very good. We’re trying to find out what data journalism from a tabloid looks like. I want Ampp3d to be fast and funny and popular as well as being factual and accurate.
I don’t think it should have “the view from nowhere”. That’s great for where it is appropriate, but it isn’t the natural tone and register of people on the internet. And it isn’t what makes stories resonate with people, or makes them compelling to share.