This list of community manager responsibilities for a product launch overlaps considerably with what a strong product marketing manager would do in tandem with support from comms, customer relations, and analytics – which reflects that it was written by someone working at a startup in a resource-constrained environment.
None of which detracts from the utility of the list itself, summarized below:
- Update your art and messaging on all social media platforms
- Publish a comprehensive blog post with all the information that your users, journalists and
- other interested parties need
- Respond to any and all Tweets, comments or emails in *real time*
Embed yourself in all areas of your company so you are functionally able to answer any and all questions
Report back to your team