"Companies like Demand Media were created to game search — to take what people are genuinely…"

“Companies like Demand Media were created to game search — to take what people are genuinely interested in, and then exploit those interests to get undeserved traffic and ad revenues. Gaming social media, by contrast, is much harder: people tend not to share things they don’t genuinely like.”

Quality vs quantity online | Felix Salmon

On search vs sharing and “content discovery”.

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