[I’m Reading] ‘the view from nowhere…isn’t the natural tone and register of people on the internet’

This, from a piece that’s mostly about Ampp3d’s approach to data journalism, jumped out at me (emphasis mine):

We all understand what data journalism from a broadsheet looks like, and it is very good. We’re trying to find out what data journalism from a tabloid looks like. I want Ampp3d to be fast and funny and popular as well as being factual and accurate.

I don’t think it should have “the view from nowhere”. That’s great for where it is appropriate, but it isn’t the natural tone and register of people on the internet. And it isn’t what makes stories resonate with people, or makes them compelling to share.

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[I’m Reading] The Community Manager’s Checklist for a Smooth Product Launch

This list of community manager responsibilities for a product launch overlaps considerably with what a strong product marketing manager would do in tandem with support from comms, customer relations, and analytics – which reflects that it was written by someone working at a startup in a resource-constrained environment.

None of which detracts from the utility of the list itself, summarized below:

  • Update your art and messaging on all social media platforms
  • Publish a comprehensive blog post with all the information that your users, journalists and
  • other interested parties need
  • Respond to any and all Tweets, comments or emails in *real time*
  • Embed yourself in all areas of your company so you are functionally able to answer any and all questions
    Report back to your team

[I’m Reading] single-purpose apps work far better than single-purpose desktop websites

This is from Benedict Evans’ Mobile Newsletter No. 48. The comment is about Facebook’s launch of its “Paper” app; emphasis mine:

Facebook launched a new combined newsfeed and ‘clipboard-like news aggregator, ‘Paper’. This is the first output from Facebook Labs, which aims to produce more standalone apps. Paper is an interesting attempt to make Facebook’s core product on the desktop work properly on the much smaller canvas of mobile. But the more important thing is that Facebook is embracing unbundling in a systematic way. On a smartphone, it’s almost always easier to press the home button and launch another app than dig into an app’s own menu system – single-purpose apps work far better than single-purpose desktop websites. It’s also striking how aggressive and flexible Facebook is in response to mobile disruption (much like Google). Facebook will never have the same monopoly on mobile that it has on the desktop, but the opportunity may be so big that it doesn’t matter.

[I’m Reading] single-purpose apps work far better than single-purpose desktop websites

This is from Benedict Evans’ Mobile Newsletter No. 48. The comment is about Facebook’s launch of its “Paper” app; emphasis mine:

Facebook launched a new combined newsfeed and ‘clipboard-like news aggregator, ‘Paper’. This is the first output from Facebook Labs, which aims to produce more standalone apps. Paper is an interesting attempt to make Facebook’s core product on the desktop work properly on the much smaller canvas of mobile. But the more important thing is that Facebook is embracing unbundling in a systematic way. On a smartphone, it’s almost always easier to press the home button and launch another app than dig into an app’s own menu system – single-purpose apps work far better than single-purpose desktop websites. It’s also striking how aggressive and flexible Facebook is in response to mobile disruption (much like Google). Facebook will never have the same monopoly on mobile that it has on the desktop, but the opportunity may be so big that it doesn’t matter.